The world of college athletics is dynamic, and few partnerships embody this more powerfully than the ongoing collaboration between Disney Advertising and the Atlantic Coast Conference (ACC). This strategic alliance is continually evolving, bringing significant opportunities for top-tier brands to connect with passionate fan bases, elevating the entire ACC experience for institutions, student-athletes, and supporters alike. It's a clear signal that the future of sports marketing lies in deeply integrated, multi-platform engagement.
Disney Advertising's Strategic Play in College Sports
Disney Advertising isn't just a media provider; it's a master architect in connecting brands with the audiences that matter most. Their approach with the ACC showcases a commitment to creating meaningful, unique sponsorship opportunities that resonate. As Marco Forte, SVP of Sales for Disney Advertising, highlighted, "Whether it’s on the field, on the court or through the ACC Network, Disney Advertising continues to prioritize and identify new, unique ways for brands to connect with audiences." This philosophy translates directly into rich, immersive experiences for fans and powerful visibility for sponsors.
The Return of a Powerhouse: Dr Pepper & Crush Score Big
In a significant multi-year agreement extending through 2026, Dr Pepper has returned as an official sponsor of the ACC, bringing its sister brand, Crush, along for the ride. This isn't just a re-entry; it's an amplified partnership designed to infuse the fan experience with more excitement. Dr Pepper, having been a media sponsor for the last four years, is now back as an official conference sponsor for the first time since 2019, securing its place as the exclusive carbonated soft drink sponsor of the ACC.
Throughout the season, Dr Pepper will be a prominent fixture at all ACC Championship events and across ACC Network (ACCN) programming. Fans can expect to see Dr Pepper's presence through:
- Premier Sponsorship: Extensive on-site branding and signage at championship events.
- Experiential Moments: Providing hospitality, tickets, and unforgettable moments for the ACC’s biggest fans.
- Integrated Activations: Utilizing ACC intellectual property and marks in national marketing campaigns.
- College Football Features: Continuing as the presenting sponsor of weeknight college football on ACCN and sponsoring the beloved Dr Pepper Fansville Studio Updates, alongside the iconic Tuition Throw Halftime Promotion at the ACC Football Championship.
Meanwhile, Crush is set to sweeten the college basketball season, sponsoring ACCN’s signature basketball show, Nothing But Net. Fans will enjoy integrations throughout live games and an interactive fan voting feature, powered by Telescope, during select ACC evening shows.
Welcoming New Partners: SERVPRO Joins the Ranks
The expansion doesn't stop there. Disney Advertising and the ACC have also announced SERVPRO, a leader in disaster cleanup and restoration, as a new official conference sponsor. While details on specific activations are forthcoming, SERVPRO’s involvement further underscores the growing value proposition of partnering with the ACC through Disney's extensive reach. These partnerships directly benefit the ACC's member institutions, 28 sponsored sports, and more than 12,500 student-athletes, as noted by ACC Commissioner Jim Phillips, Ph.D.
Maximizing Your ACC Experience: Navigating Disney's Digital Realm
For fans eager to dive deep into all the ACC action, from live games to exclusive content, Disney's digital ecosystem is the gateway. Whether you're streaming games on ACC Network via ESPN platforms or exploring related content, understanding how to manage your Disney accounts is key to a seamless experience.
If you're new to the wider Disney family and looking to access various services, including sports content that might require a login, it's wise to first understand How to create a Disney account. This foundational step ensures you can unlock all the features and content available. Once registered, maintaining smooth access is crucial, so familiarizing yourself with Login, Password Recovery & Security best practices will save you time and hassle.
To truly personalize your engagement, perhaps by setting preferences for specific teams or content types, you might want to Adjust account settings and preferences. This allows you to tailor your notifications and viewing environment to your liking. For those who enjoy a broader spectrum of Disney's entertainment offerings, from sports to movies and shows across different platforms, learning to Learn to link Disney services can provide a more unified digital experience. And for comprehensive control over your entertainment portfolio, especially if you're also enjoying Disney+ content, knowing how to Manage Disney+ subscriptions & profiles is incredibly useful for reviewing your plans and profiles.
The Future is Bright for ACC Fans
These expanding sponsorships, facilitated by Disney Advertising, signify a vibrant future for the Atlantic Coast Conference. With more resources flowing into the conference and innovative brands connecting with fans, the ACC continues to solidify its position as a powerhouse in college sports. Get ready for enhanced game-day experiences, richer digital content, and even more ways to celebrate your favorite teams and student-athletes.